We love collaborating with smart, forward-thinking partners to help grow their business. Here is what a few recent clients have to say about working with Kristin Kovner and K-Squared Strategies:

“Kristin is uncommonly capable of delivering on marketing strategy, plans, and projects. She always improves where I have taken a project, gives direct feedback, and takes real pride in the outcomes and IMPACT of her work.  And… she’s such a pleasure to work with, I’ve been working with her for nearly a decade!”


Suzie Reider

Managing Director, Google

“Kristin has proven invaluable in helping us craft the messaging for SmartThings. Her combination of strategic thinking and ability to create engaging, beautiful presentations for our executive team make her the perfect resource for our growing company.” 

Brian Pope

CMO, SmartThings

“Kristin has helped elevate our marketing and PR strategy and execution significantly over the past year. She’s an invaluable, trusted member of our team — we just wish we could have her full time!”


Matt Minoff

SVP, Meredith Corp.

“Kristin is an incredible strategic marketer who can jump in to take on any project large and small, from helping setting strategy to executing the smallest details. Her work is simply excellent. We don’t know what we’d do without her!”


Erin Clift

CMO, Kik

“Kristin is real star when it comes to marketing and communications. In just a few short months, she helped us define the structure of our core marketing initiatives, then came on board to lay the foundation and execute. Kristin launched key branding, employee engagement, press and thought leadership initiatives, helping grow our brand both internally and within the industry. Kristin didn’t act like a consultant; she was instantly a member of the team. Our team loved working with her and learned a great deal from her. We are lucky to have her in our network”


Max Cartellieri

Co-founder & Managing Director, AlphaSights

“Kristin hit the ground running. Since she comes from ad tech, there was virtually no ramp up time, and the team loved working with her. She helped turn complicated technology into a simple, compelling story, and within weeks we had a complete set of new materials for Sales. In fact, her case studies helped us secure new business meetings — and close new accounts — within weeks of their creation!”


Are Traasdahl

Founder & CEO, Tapad

“For over two years, I’ve had the pleasure of working with Kristin. She is indispensable to our entire team, junior and executive alike. Kristin executes flawlessly and efficiently. I can always count on her to help move us forward in all that she does.”


Tal Siach

CMO, Visually

“K-Squared Strategies was instrumental in helping Roomi craft a market expansion strategy that yielded amazing major press hits. This in turn generated considerable exposure which enabled us to grow from 4 cities to 18 in the U.S. and Canada in just 6 months.”


Ajay Yadav

Founder & CEO, Roomi

“Kristin and her team are top-notch. What they were able to accomplish in just a few short months was incredible, getting ViralNova covered by major national outlets like the Washington Post, New York Magazine, Entrepreneur and Fortune.”

Scott DeLong

Founder, ViralNova

“Kristin is a great marketing leader — she just gets it. Kristin works equally well with sales and marketing teams as she does with our engineers and data scientists, transforming their ideas into concrete strategies and initiatives that build the brand and drive revenue.”


Elizabeth Hellman

CMO, Dstillery

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helped these businesses and more.

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