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  <url>
    <loc>https://ksquaredstrategies.com/video-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-13</lastmod>
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      <image:title>Video Gallery - CES Sizzle Reel / Launch Video</image:title>
      <image:caption>We helped bring a new Advanced Messaging platform, powered by Synchronoss, to life for the company’s partners and prospects at Cannes and CES.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1586903987741-ZGHLGQWS56GYPDBCPKE3/image-asset.png</image:loc>
      <image:title>Video Gallery - CES Sizzle Reel / Launch Video</image:title>
      <image:caption>We helped bring a new Advanced Messaging platform, powered by Synchronoss, to life for the company’s partners and prospects at Cannes and CES.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1587057949937-IDNMW87XE714H91WM3AJ/image-asset.png</image:loc>
      <image:title>Video Gallery - Explainer Video</image:title>
      <image:caption>Explainer videos like this one for Trumid's electronic corporate bond trading platform make sophisticated technology understandable to press, candidates and customer prospects.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Video Gallery - Case Study Video</image:title>
      <image:caption>Case study videos like this one for OpenSpace foster trust as clients share your story on your behalf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1587418900437-2LEYAJE1R4JWE86CBQRN/image-asset.jpeg</image:loc>
      <image:title>Video Gallery - pymetrics Candidate Onboarding</image:title>
      <image:caption>This video lives within the pymetrics hiring platform UI, introducing the brand to 35K users globally each week.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Video Gallery - pymetrics</image:title>
      <image:caption>In-product introductory video for 35K weekly users who engage with pymetrics hiring platform</image:caption>
    </image:image>
    <image:image>
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      <image:title>Video Gallery</image:title>
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  </url>
  <url>
    <loc>https://ksquaredstrategies.com/new-gallery-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1586904687681-9SKUKP2DDZUVX92WBA5V/meredith-mockup.jpg</image:loc>
      <image:title>Projects TEST - MEREDITH CORP.</image:title>
      <image:caption>The world’s largest publisher, Meredith has been our client for nearly 5 years. We help lead trade PR efforts and craft their industry strategy, including events, speaking engagements, bylines and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1586904687681-9SKUKP2DDZUVX92WBA5V/meredith-mockup.jpg</image:loc>
      <image:title>Projects TEST - MEREDITH CORP.</image:title>
      <image:caption>The world’s largest publisher, Meredith has been our client for nearly 5 years. We help lead trade PR efforts and craft their industry strategy, including events, speaking engagements, bylines and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1586904694452-4YKRFQIQHZXCCAG4E6CS/openspace-mock.jpg</image:loc>
      <image:title>Projects TEST - OPENSPACE.AI</image:title>
      <image:caption>Brought in as the first marketing resource for this AI-powered construction technology company, we created the company’s foundational marketing materials, helped hire them a great in-house marketing leader, and stayed on to develop and execute the company’s go-to-market strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1586904689883-4JE2Q4UO21SRF1B1B6CT/samsung-mockup.jpg</image:loc>
      <image:title>Projects TEST - SAMSUNG SMARTTHINGS</image:title>
      <image:caption>In the age of IoT, we helped Samsung SmartThings bring its story to market through thought leadership presentations, messaging frameworks and content for a new website.</image:caption>
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  </url>
  <url>
    <loc>https://ksquaredstrategies.com/home-impact</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-12-20</lastmod>
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      <image:title>Home - Our philosophy</image:title>
      <image:caption>Marketing is a revenue driver that helps achieve business goals. Sophisticated technologies require senior marketing expertise. We are an extension of your team. Learn more about us.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1585073818243-41B8BE8BQ4HFZR07N0T5/redsquare.jpg</image:loc>
      <image:title>Home - Our services</image:title>
      <image:caption>• Brand Strategy, Messaging, &amp; Positioning • Sales &amp; Product Marketing • Content Marketing &amp; Production • Graphic Design • PR Strategy and Execution • Website Development</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1585158795008-GK4G3WXCK8NVFRTR4N4T/image-asset.jpeg</image:loc>
      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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  </url>
  <url>
    <loc>https://ksquaredstrategies.com/press</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1561157545848-TVREADX6Q6YPCKEDW3YM/led-japan</image:loc>
      <image:title>PRESS - Seven Mistakes Killing Your Content Marketing</image:title>
      <image:caption>In the past few years, “content marketing” has gone from buzzword to sophisticated marketing practice, and the NewsCred #ThinkContent Summit has grown along with it – from 150 attendees three years ago to more than 2,000 registrants for this week’s event in New York City. Read Full Article</image:caption>
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    <image:image>
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      <image:title>PRESS - 6 Digital Metrics You Should Be Watching</image:title>
      <image:caption>Many of us track page views, unique visitors, followers and fan counts. We obsess over click-through rates, bounce rates, cart abandonment rates and load times – and with good reason. These are key metrics that serve as proxies for brand health and can aid or impede business growth. Read Full Article</image:caption>
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  <url>
    <loc>https://ksquaredstrategies.com/clients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-20</lastmod>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1588094919641-NVZN4JZ9HQD608O6DM3G/google.png</image:loc>
      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1570132363781-9GXIA6SYHC8AU5OJSZHY/openspace.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1570206671044-3J2HACOH4BN9GA7RKMKW/tapad.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1621974283916-OK9P2W7LE1KCAYCX15ZN/paxos-logo-color.png</image:loc>
      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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  </url>
  <url>
    <loc>https://ksquaredstrategies.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1576281077279-TQWZRJPA2XWXBOX9QMP9/Paxos-top.jpg</image:loc>
      <image:title>SERVICES - Paxos.com</image:title>
      <image:caption>Optional caption area</image:caption>
    </image:image>
    <image:image>
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      <image:title>SERVICES</image:title>
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    <image:image>
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      <image:title>SERVICES</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1586988385622-SMPVHELJLJY8UX4KR7ZJ/Screen+Shot+2020-04-15+at+12.15.37+PM.png</image:loc>
      <image:title>SERVICES - Trumid</image:title>
      <image:caption>We served as Trumid’s outsourced Marketing and PR team for three years, supporting the Forbes FinTech 50 winner through 300% enterprise customer growth, four fundraises and multiple platform and product launches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1586991971664-DQF06GRZVKHVXYYF9CLE/Screen+Shot+2020-04-15+at+5.05.14+PM.png</image:loc>
      <image:title>SERVICES - Viralnova</image:title>
      <image:caption>As the profitable social publisher’s first marketing resource, we worked with the CEO and COO to set and execute the company’s PR &amp; Marketing strategy, securing 100+ press placements. Company was acquired within 6 months of starting engagement, in deal reportedly valued at $100M.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1579045751047-SZND2YE3HJYKZBBAV52G/meredith-mockup.jpg</image:loc>
      <image:title>SERVICES - meredith corp.</image:title>
      <image:caption>The world’s largest publisher, Meredith, has been our client for nearly five years. We help lead trade PR efforts and craft their industry strategy, including events, speaking engagements, bylines, executive presentations and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1587398661498-T55C04ERXSPBNLNSDNFM/Screen+Shot+2020-04-17+at+9.40.53+AM.png</image:loc>
      <image:title>SERVICES - SPOTIFY</image:title>
      <image:caption>We led marketing for the launch of Spotify Video Ads, working with the Product team to scope and package the new offering, and with Sales and Communications to launch with positive coverage and 7-figure revenue commitments. We also led strategy &amp; execution for brand’s first activation at the Cannes Lions Festival.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1579045179222-W4KTYSU1YUBJ9REPI1Z1/openspace-mock.jpg</image:loc>
      <image:title>SERVICES - Openspace.ai</image:title>
      <image:caption>Brought in by the CEO as the first marketing resource for this AI-powered construction technology company, we created the company’s foundational marketing materials, helped hire them a great in-house marketing leader, and stayed on to help her develop and execute the company’s go-to-market strategy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ksquaredstrategies.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/5bc21a30-764a-4438-af92-9bd7e5207c1f/Maggie.jpg</image:loc>
      <image:title>ABOUT - Maggie Grimason</image:title>
      <image:caption>Content Strategist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1582658832512-SM8W2DJTU3OYI9KYN3GC/cotton.jpeg</image:loc>
      <image:title>ABOUT - Cotton Delo</image:title>
      <image:caption>Marketing &amp; Content</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1588697622919-E26686MI3232XQO7MNYJ/partnermap-addl-countries.png</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/a871a624-f656-4de1-8812-ad29a5c627d3/143534834_10108536704881790_1133370884455583412_n.jpg</image:loc>
      <image:title>ABOUT - Sofya Yampolsky</image:title>
      <image:caption>VP of Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1587762507856-N6S12488OGKVLV1JQL6X/timallard.png</image:loc>
      <image:title>ABOUT - Tim Allard</image:title>
      <image:caption>Web Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d07f44684adc8000161326a/1581629784272-UV2916DF446HB1O6871I/KK.jpg</image:loc>
      <image:title>ABOUT - Kristin Kovner</image:title>
      <image:caption>Founder &amp; CEO</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ksquaredstrategies.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-28</lastmod>
  </url>
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