SELECT CLIENT ENGAGEMENTS
Since launching in 2013, K-Squared Strategies has helped 50+ leading tech, media, and mobile companies with their go-to-market strategies. Below are a few recent favorites:
Developed #1 rated executive presentation at company’s Global Leadership Conference
Led strategy & execution for brand’s first activation at Cannes; Launched Spotify Video Ads, driving significant incremental revenue
Developed new core messaging for existing business unit; work informed go-to-market content strategy, opened door for new business meetings
Refreshed core pitch & developed company’s first category pitches, driving new business across key verticals
Served as acting marketing lead for 6 months; created library of foundational marketing materials, helping team secure significant incremental revenue
Served as right hand to CEO & CMO, setting company’s marketing and content strategy; company closed $9M Series B during tenure and was acquired by ScribbleLive
Managed PR for Series A announcement; secured placements in Fortune, AdAge, and TechCrunch
Developed company’s first category and video ad pitches, driving 7-figure incremental revenue from new accounts
As first marketing resource for profitable social publisher, set and executed PR & Marketing strategy; company acquired within 6 months of starting engagement, in deal reportedly valued at $100M
Led B2B and B2C marketing strategy for in-venue mobile order and payments app; app profitable and live in 25+ venues since launch
Refreshed company’s core messaging; developed arsenal of advertiser and publisher case studies that secured new business
First marketer engaged by Google Venture-backed startup; created foundational marketing materials; hired and trained in-house team