In the past few years, “content marketing” has gone from buzzword to sophisticated marketing practice, and the NewsCred #ThinkContent Summit has grown along with it – from 150 attendees three years ago to more than 2,000 registrants for this week’s event in New York City.
Many of us track page views, unique visitors, followers and fan counts. We obsess over click-through rates, bounce rates, cart abandonment rates and load times – and with good reason. These are key metrics that serve as proxies for brand health and can aid or impede business growth.
MAY 2015
Seven Mistakes Killing Your Content Marketing
In the past few years, “content marketing” has gone from buzzword to sophisticated marketing practice, and the NewsCred #ThinkContent Summit has grown along with it – from 150 attendees three years ago to more than 2,000 registrants for this week’s event in New York City.